Placemaking through eclectic fusion of vernacular and modern architecture
The Avenues Jeddah development combines vernacular architectural concepts with modern sensibilities to create a unique and elegant experience for its users.
The expansive development consists of an exclusive shopping mall, two 400 key luxury hotels and two high grade office buildings. The mall has 200,000 m² of leasable space which is complimented with 13,500 m2 of office space.
The underlying idea behind the whole development is the creation of an internal street journey that highlights the interplay between modern architectural themes and classical architectural overtones. This results in a polished and emotive architectural experience for the user which transcends time and place.