Illuminating the Way for Retail Architecture
The guiding principal behind the extension was to provide natural light and to give a feeling that one was outside in a natural environment while enjoying the cool comforts of a controlled internal environment.
The Red Sea Mall was already one of most successful and iconic shopping malls in the region. The original total built up area is 250,000 m², the extension provides an additional 100,000 m² total of total built up area. The addition was conceived to surpass the expectations of the users of the mall by providing clear vault structures that would hold the tessellated roof form. This provides a strong visual identity and statement which embeds itself as part of the iconic shopping experience for the shoppers.